Lori Senecal, the Chief Executive Officer of Crispin Porter and Bogusky, LLC, has built quite the resume over the course of her career, working as a high-powered executive for a number of reputable corporations. Lori Senecal has been the chief mind behind several avant-garde advertising techniques that have since become commonplace across several industries. Lori Senecal has been recognized for her superior business acumen in the world of advertising, and she recently sat down to discuss the latest trends in online marketing.
Today, mobile advertising has taken off more than ever and is quickly replacing the dominant form of online advertising of previous years, desktop marketing. 2015 proved to be the most prominent example of this rapidly evolving trend, as the accrued revenue from internet advertising rose to $60 billion for the year, with the vast majority of this being attributed to mobile marketing. As recent studies show, this trend is sure to increase as the years go by due to the fact that the average smartphone or mobile device user is now spending up to 25 percent of their day utilizing them. Facebook and Google have been two of the most prominent companies to benefit from the rise in mobile marketing, as evidenced by the considerable rise in revenue from 2014 to 2015. Reports show that Facebook saw an increase of 60 percent regarding advertising growth, while Google saw an increase of nearly 20 percent. When combined, the two online superpowers accounted for a 76 percent share of the advertising growth over that time period. Check out Ideamensch to see more.
The greatest enemy of online marketing today is ad blocking software. In a recent study, results showed that 92 percent of current online users either utilize ad blocking software or would consider implementing it in the future. To combat this trend, many corporations have begun shortening the length of their advertisements, helping to increase the likelihood of maintaining the user’s attention. Companies have also begun implementing regular people into their ads. While using celebrities has always been a viable marketing technique, reports are now showing that many people tend to connect better with those they can relate to.