Jeunesse Global ranks among the fastest-growing businesses in the health and beauty industry today. Founded in 2009, in just 9 years, the company has gone from a garage-based hobby business to being one of the most important global distributors and manufacturers of health and beauty products in the world.
The company’s founders, Randy Ray and Wendy Lewis, had long been well-known stalwarts of the North American direct-marketing business. They had been behind the formation of some of the most successful companies in the industry, making them millionaires by the time they were 30. But as the couple approached their 70s, they decided that they wanted to spend more time with their grandkids and with each other. They thought they would try the retired life.
But reality quickly asserted itself. Ray and Lewis simply weren’t cut out for hours of boredom and not having a concrete purpose to wake up to in the morning. They quickly started selling a few products out of their sprawling Florida home as a way to pass the time. Soon, their fledgling new company, which they were now calling Jeunesse Global, had taken off. Just a few weeks after taking the plunge into retirement, Ray and Lewis were once again spending 70 hours per week building a business.
From the start, Jeunesse was focused on finding niche markets and creating both messaging and branding that was highly differentiated from competing brands. One of the ways in which they have accomplished this is through the creation of the Youth Enhancement System, a basket of more than a dozen of the company’s finest and most groundbreaking products.
The Youth Enhancement System is a cohesive lineup of products that allows customers to get all of their health and beauty requirements taken care of in one comprehensive package. The Youth Enhancement System contains groundbreaking products, like the company’s Luminesce anti-aging lotion and its AM PM Essentials productivity-enhancing multivitamin. It can help nearly anyone start feeling younger and healthier within just a few minutes.
Through the Youth Enhancement System, Jeunesse Global is helping bring about Generation Young, the first generation in history with the tools to stave off aging indefinitely.