Jay Z had signed a major ten-year deal with Live Nation in the year 2008 for approximately $150 million, and it is set to end next year. The 360 deal triggered the immediate actions of Jay Z and his business partner Desiree Perez initiating a meeting with Sir Lucian Grainge who is the chairman and CEO of Universal Music Group sparking interests that UMG could buy a stake in Roc Nation. The speculated move could enable Jay Z access more resources to develop new artists and improve his streaming service, Tidal. There are rumors inside the UMG indicating that they already have a distribution deal with Roc Nation that sees them get a percentage of the earnings at Roc Nation. Check pagesix.com for additional article.
Des Perez, as she is referred to by her associates and close friends, has been a close associate with Jay Z for almost twenty years, and she has proved to be a qualified leader in running the businesses with Jay Z. Her well-known attributes include her ability to crunch numbers and her aggressive attitude in dealing with other companies especially when negotiating. She is one of the biggest shareholders in Roc Nation due to her ability to negotiate huge deals for artists in Roc Nation like the Beyonce Formation Stadium and Rihanna Samsung deal. For Dez latest tweets, follow her on twitter@desireeperez01
Desiree Perez is known to be a shrewd entrepreneur demanding authority in the entertainment sector. She currently serves as the executive officer at Roc Nation offering management advice to musicians signed to the label. Her experience spans over two decades successfully managing other enterprises such as SC Enterprise. She runs Roc Nation with the help of Jana Fleischman, Jay Brown, Chaka Pilgrim, and TyTy Smith. The skilled and talented management team negotiated for the Formation World tour for the Roc Nation artist Beyonce. More to read on this important link
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