Posts in Category: Music Streaming Management

Desiree Perez, the Rock of the Roc Nation.

It can be tough for a woman to not only succeed but thrive in the producing world. Strong entrepreneur Desiree Perez has shown the entertainment industry that hard work will lead you to success. As a producer and talent manager as well, she has cemented her spot as one of the top women in her craft.

As the force behind bringing Samsung into the fold for promoting Rihanna’s Anti Tour, this 25-million-dollar deal help drives Rihanna’s reputation as an A list superstar. Des Perez still stands in Rihanna’s inner circle, helping to influence her business and financial deals as she shoots to become one of the world’s most famous entertainers.  More to read on

In 2008, Roc Nation was founded and has risen to become one of the most important entertainment companies in the entire world. There’s nothing Roc Nation can’t do, with services working with songwriters, producers, and recording artists with issues in management, public relations, and brand management, music publishing promotions, concert and tour production. The heart and soul behind this is Des Perez, with her experience and sharp negotiating skills, the artist working with her become her main priority.   Check for additional.article.

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A powerful name in an industry full of big names, Desiree Perez has carved out her place.  Her name may not be the one the public sees in lights, but because of her hard work, compassion and shrewd business sense, she’s the person who Roc Nation and all of her other business ventures can turn to when they need that special touch. Tough but passionate, Desiree Perez will continue to guide her clients to the top.  Continue reading about her on  And for updates on her timeline activities, visit her page.

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The lady behind Roc Nation’s Success

Desiree Perez, the most trusted and close business ally to Roc Nation’s owner and hip-hop icon Jay-Z for over two decades now. She’s the Chief Operations Officer at Roc Nation and a long track record of being the leader of SC Enterprises. Desiree is married to Juan Perez popularly known as OG who is the head of Roc Nation Sports, a constituent branch of Roc Nation.

Dez, as she is always referred to by her close friends has seen Roc Nation through its highs and lows and now that the company is among the most successful music recording labels in the US. Roc Nation has produced songs for prominent artists such as Shakira, Fat Joe, Meek Mill and Rihanna.

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Those who know her, term Desiree as the most skilled negotiator that they couldn’t even compare her to Cookie, Empire’s iron lady. New York Daily News referred to her as the ‘ Babe Ruthless.’ Word is going around that she helped Rihanna pocket the mega deal with Samsung.  For Desiree’s recent timeline activities, click

Her role in Roc Nation cannot be ignored. She is among a management group called Hova Circle of Influence that includes Jay Brown, Chaka Pilgrim, Jana Fleischman and TyTy Smith. The members of this group are tasked with steering Roc Nation and its other wings in executing tasks such as labeling, management, and publishing.  Hop over to for a related article.

At this time when Roc Nation is considering its ties with Live Nation, Dez excellent skills come in handy. Live Nation signed a $150 million deal with Roc Nation that was to run for ten years. Now that this timeline is nearing, Roc Nation is considering otherwise opportunities which include selling shares to Universal Music Group.  Interesting article on

Although the deal is coming to its conclusion, Live Nation is reported to be interested in keeping ties with Roc Nation’s boss Jay Z. They are reported to have had a successful touring relationship with Jay Z, and they won’t let it go quickly.  To know more of Desiree’s on-line activities, visit her page.

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