During the time Edgard Corona spent developing his gyms like Smart Fit, he learned a lot. For example, he learned a lot about how he could model his gyms including Smart Fit on other successful gyms.
One of the approaches that Edgard used was modeling Planet Fitness. This was an approach used by the popular American chain. They had several trainers available to help people train in a popular and useful way. The difference is that Edgard Corona decided to save most by changing to televisions. While Edgard Corona had some trainers at his clubs, he installed televisions with instructional videos on them. By doing it this way, Edgard Corona was able to save a significant amount of money. This way, he only needed to employ a small number of trainers while most of the work is essentially just done by the television and more
As time went on, the idea of using videos to show people how to exercise was used more and more. This was mainly used prominently when it came to the Pandemic. Edgard was forced at one point to shut down the gyms, eliminating much of his income. However, this was fixed by the idea of giving people access to various videos that allowed his business to keep going. Members were still able to get a lot of content as the shutdowns continued. So, for example, some of the videos gave examples of how you could use readily available objects in your home to exercise even if you couldn’t use the gym. It would also help with isolation as people would be able to watch live video sketches with people exercising.
