Ross Levinsohn Saves Sports Illustrated

01-12-2021

Ross LevinsohnRoss Levinsohn has built a reputation for himself as a gentleman who saves companies while expanding their profitability, branding and reach. He got his start as a student at American University. By making connections there and completing his degree in communications, he set himself up for success as an entrepreneur, businessman and CEO who would make sweeping changes to the way technology is used in media. Mr. Levinsohn’s reputation as an audacious leader and skilled entrepreneur sets him apart from the competition.

Pre-management Roles

In 1985, with his bachelor’s degree in hand, Ross Levinsohn co-founded a production business. This business served the needs of entrepreneurs and small companies for four years. The next 10 years of his career involved marketing at HBO, production at CBS and technology implementation at Alta Vista.

Management and Leadership

Fox Interactive Media provided Mr. Levinsohn with his first management opportunity in 2001. He succeeded in coordinating online news for the company’s sports channel and in bringing in fresh voices to the publication. He became the firm’s CEO in 2004 and held it until 2006, when he made the difficult decision to leave in order to try an entrepreneurial opportunity once more. This time, James Heckman, a fellow entrepreneur, co-founded a digital ad company with him. Four years after its launch, Yahoo bought it for a fantastic sum.

CEO Years

Mr. Levinsohn became Yahoo’s short-term CEO in 2012. He was hired to turn around other companies after departing Yahoo. Some of the companies he saved include the Los Angeles Times and Guggenheim Partners. Entrepreneurship was always on his mind, and he founded Whisper Advisors, a firm that assists entrepreneurs, during the 2010 decade.

Sports Illustrated and Maven

Mr. Heckman started Maven in 2010. It became known for purchasing publications that might otherwise fail. Maven bought Sports Illustrated in 2019. The once-popular magazine was on the verge of disappearing. Mr. Heckman hired Ross Levinsohn to enact sweeping changes in order to save it. He succeeded and brought new life into the magazine. Upon Mr. Heckman’s mid-2020 retirement, Mr. Levinsohn was elected as Maven’s CEO and continues there today.

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