There’s no doubt that Steve Lesnard is an innovator extraordinaire. The leadership position with Sephora came through his work as North Face’s CMO, where he was the Vice president of creating new products. He transfers those talents to Sephora as he recognizes Sephora as a definitive beauty leader across the world.
As a marketing professional, Lesnard realizes the challenges with international sales and relishes the idea of finding diverse beauty solutions that fit everyone as he lives to find common ground among all cultures. His plans as Sephora’s new Global Chief Brand Officer (CBO) are to grow the brand even more through omnichannel marketing, which incorporates online and offline selling with both a digital and brick and mortar presence.
Lesnard envisions the future of Sephora as an international powerhouse with a reliable brand identity. He’ll establish a unique way to grow the brand through marketing resourcefulness. Using his marketing strategies from The North Face on to Sephora, he’ll create an even more appealing brand.
He is convinced that Sephora will not only extend itself but expand consumer relationships through well thought out and organized marketing dynamics. Lesnard recognizes Sephora as a top leader in beauty offerings and he plans to continue its growth across the world. With his 20-plus years of marketing expertise assisting his vision for making the brand relatable to all cultures, he’ll find the answers that meet the diverse and ever-changing demands of different environments. Lesnard’s new plans for Sephora will make it a brand to contend with in the world of beauty. To know more click: here.