Ross Levinsohn has dedicated the last four decades of his life to promoting the growth and evolution of the publishing industry. His considerable efforts and accomplishments in this industry have benefited Yahoo!, Guggenheim Digital, Fox Sports and others. In addition to maintaining executive leadership roles at these prestigious publishing corporations, Levinsohn has more recently put in his dues at the sports publication Sports Illustrated and the digital services provider The Arena Group. A closer look at his incredible contributions in his current positions reveals the depths of his reach in the industry.
In 2016, Ross Levinsohn initiated a purchase transaction of Sports Illustrated while working as the CEO of The Arena Group. Because of his CEO position at The Arena Group, he then took on the additional position of Sports Illustrated CEO. At the time, this established sports brand offered digital content online with a general subscription option. As traffic on the website was increasing, the Sports Illustrated CEO turned his attention to identifying ways to reap greater rewards from the website. His innovative strategy was to offer different types of subscription plans to appeal to more consumers. Once the move was initiated, Sports Illustrated saw an exciting boost to its income generation capabilities.
Acting on the opportunity for The Arena Group to buy the rights at Sports Illustrated is only one of the many notable moves that Ross Levinsohn has made to benefit this publishing industry services provider. Under The Arena Group’s umbrella, brands like Relish, History.com, Maxim and others are placed in a structure of three verticals. The structure includes classifications for lifestyle, sports and finance brands. Not long ago, Levinsohn was presented with the opportunity to expand The Arena Group’s lifestyle brand with the addition of a major weekly publication, Parade magazine. The move was completed through a $16 million acquisition, and it boosted The Arena Group’s expansive reach to touch more than 121 million monthly readers.